Print vs. Digital – When to Choose Each

A Guide for Canadian Retailers and Small Businesses

In today’s marketing landscape, both print and digital have a seat at the table. But knowing when to use each can make or break your brand’s impact, especially if you're a Canadian retailer or small business looking to grow smart. Here’s how to decide what works best and when.

How to Design a Business Card That Works

5 Key Elements of a High-Impact Business Card

Your business card is often the first impression someone gets of your brand. A well-designed card can spark curiosity, build credibility, and create a lasting memory. But not all business cards are created equal — the difference between one that gets forgotten and one that gets saved is in the details. Here are 5 key elements of a high-impact business card and how you can make them work for your brand.