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Online marketing gains more ground and becomes more important with the passing of the days, therefore, the use of appropriate strategies is essential to the success of your business. If you want your company to be successful, you must consider these online marketing strategies that many successful companies are currently using. You will find that with these strategies, it is easier to reach your existing customers, find new ones and improve their ability to interact with them so that you are better able to provide them with the types of information they want.

Content creation

It is critical to your online marketing success. It helps boost the ranking of your search engine, improves your position of authority in your field and allows you to provide information that will help guide your customers through the path of buyers. Creating successful content, however, no longer means relying solely on your blog. You will find that infographics, videos, podcasts, white papers and other forms of content will help you reach your customers and provide them with the information they are looking for. A successful content creation strategy includes:

Know your audience: understand your audience.

Creation of a schedule: a content production program should appear on a regular basis.

Keyword research: deepen your understanding of keywords.

Investigation of competitors: Know what they are producing, why they are producing it and why they should or should not do the same.

Cross-channel testing: One of the different types of online marketing, the creation of content in a constant and regular schedule will only help to increase the reach of your company and the participation of the client.People who interact with your brand and its content will get used to receiving quality content that they can trust.

Email Marketing

Email marketing strategies connect you directly with customers who have shown a genuine interest in your brand and your products. It is estimated that in 2017 about 269 billion emails were sent every day. 72% of customers consider email to be their preferred form of communication, and most of them like to receive weekly updates of their favorite brands, and some customers enjoy those updates and reminders even more often. If you want a successful online marketing strategy, your brand plan should include personalized email marketing, which includes:

Segmentation of your email lists.

Information that addresses the weaknesses of your email lists and provides them with answers.

Subject lines designed to attract attention and convince readers to open the email.

Special offers or articles only for email subscribers.

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Marketing in social networks

One of the main types of online marketing that more companies are adopting is social networks. It is likely that your company has social networking pages, but are you using them with all the advantages?

While Facebook is a giant of social networks that should not be ignored, it is equally important to pay attention to other social media platforms, choosing the ones that are right for you. Where are your clients spending their time online? Which platform is the most effective for your business?

For example, Instagram and Pinterest, with their highly visual format, are more effective for companies with infographics and products that shine in the photos. Twitter, on the other hand, can be more beneficial for a company that can condense their information into small pieces.

Social networks have the advantage of connecting companies and customers more effectively than ever. Not only can you put information in front of your clients, but also know their specific points, their concerns, and their needs.

Incoming marketing

Thanks to the rise of the digital era, customers have an unprecedented ability to connect with the brands and companies that matter most to them, and they can do most of that research on their own. Incoming marketing, instead of looking for customers, take them directly to your website.

A great incoming marketing strategy starts with the exact identification of the customers you are looking for. Your entry marketing strategy should also include creating the right content to attract buyers from your industry, guiding them through the buyer's journey.

Your content should take them from the top of the funnel, where they are interested in your products and try to get more information, down to the bottom of the funnel, where they are ready to make a decision on a specific purchase and are inclined towards your products. An effective incoming marketing plan can allow customers the freedom and ability to navigate the buyer's path without having to connect with a vendor.

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Search engines

Search engines are an essential part of your marketing strategy. It is also characterized by its content creation plan. You can buy this engine in search of the search engines: the first page of search engine results has a click-through rate of 71%, while the second and third photos only earn a 6% click-through rate.

You want the pages of your company, from your website to your blog, appear first in the ranking of search engines to be more likely to attract customers to your company. Search engine marketing, including paid ads, can also help increase the likelihood of clicks to convert.

With all the different types of online marketing available, it is important to develop your own strategy as part of a continuous process in which you and your business must be able to adapt to the changing needs of your industry in order to get more effective to customers, providing them with the content and incentive they need to choose their company over the competition.

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